THE TRANSLATOR BY GOVT SINGAPORE

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A professional translator is the star of Malaysia-based biscuit company Julie’s Manufacturing’s newest campaign in China, which aims to challenge the notion that only short-form videos work in the country.

The 15-minute-long film, produced by Govt, tells the story of a translator named Jonathan Huang, who helps others communicate professionally, but is unable to do the same outside of his work. He only has his pet parrot, called White as a companion.

Julie’s believes that even though there is a demand for short-form content in China with the rise of TikTok, it felt it need to buck the trend by producing a short film to get its message across to audiences.

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